Radio’s Most Innovative: The Elvis TV Casting Project Interview

Nationally syndicated morning host Elvis Duran and his team at the Elvis Duran Group have taken the idea of user-generated content to a new level with their recent announcement of the “Elvis Casting Project.” Working with a production company, Duran is using the massive reach of his radio show to find unique, interesting listeners with stories that translate not only to radio but to other media, such as television and podcasts.

– Jacob’s Media, Mike Stern

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